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Ep 40 // Brooke Forry: Mastering Business Balance and Branding Brilliance


Business and Branding
Mastering Business on the We Grow Together Podcast


Episode Description//

Welcome back to the We Grow Together podcast! This podcast is a prerecorded episode from 2020. After some time off focusing on her other businesses, Laura Difrancesco, Lindsay DiFrancesco, and Casey Fluharty have returned to their mics to talk about all things lifestyle, women in business, and more. Today they are joined by Brooke Forry.


Guest Bio //

Brooke Forry is the co-founder and creative director of Curious and Company, a boutique branding design firm working with small businesses and female business owners. Graduating from the University of Delaware with a bachelors in Visual Communication, her experience as an in-house designer for The Philadelphia Orchestra and Saint Joseph’s University, in addition to boutique design studio work — including over a decade since co-founding Curious & Co. — has cultivated her expertise in print design, love of color, and laser-focused attention to detail. In her spare time, Brooke turned a passion side-project, the Balancing Book Planner, into a product line under the Curious & Co. umbrella to organize all personal, professional, family, and other tasks while balancing being a business owner, a wife, a mother, and a woman. In 2022, Brooke Forry created her very own podcast alongside her co-host Amanda Jefferson titled, ‘Good Enough-ish’ discussing how to juggle all the challenges life throws at you. 


Topics Discussed 

// Background

// The Importance of Branding

// Dos and Don’t of Branding 

// How do you Know When it’s Time to Pivot 

// Creating Balancing Bound Planner

// Work/ Life/ Personal Balance 

// Maternity Leave 

// How to Work Efficiently in a Partnership 


Episode Highlights:

  • [00:00] Introductions and Overview of Curious and Co.

  • [07:57] Brooke’s Journey to Entrepreneurship

  • [10:45] How Curious & Co. works

  • [12:33] Importance of Branding and Rebranding

  • [17:15] Source of Creativity

  • [19:06] Lessons and Mistakes during the Process

  • [21:54] Transformation of Curious & Co.

  • [25:09] Creating the Balanced Bound Planner

  • [30:40] Tips for Creating a Journal

  • [33:24] Balance between Motherhood, The Planners, and Curious & Co.

  • [42:53] Balanced Bound Planners for 2021

  • [47:48] Juggling with Maternity Leave 

  • [50:11] Structure of Curious & Co. Legally

  • [54:49] Tips for Planning out a Day in the Planner


Resources Mentioned:


Connect with Us


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